5 elementos essenciais para RTB (Real-Time Bidding)
5 elementos essenciais para RTB (Real-Time Bidding)
Blog Article
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por Raphael Spagnuolo ― 5 de outubro de 2023 Compartilhar Entender a experiência do cliente é fundamental de modo a qualquer negócio qual deseja prosperar na era digital. Neste contexto, a publicidade online surge como uma ferramenta essencial que pode alavancar significativamente a visibilidade e este alcance de uma empresa.
Customizable real-time reporting: Every campaign is different, which is why one-size-fits-all reporting doesn’t offer the insights needed to hit your key marketing metrics. Performance TV offers a powerful reporting suite that offers accurate metrics including ROAS (Return on Ad Spend), a fully customizable dashboard, and full Google Analytics integration to monitor your CTV campaigns alongside other digital marketing channels.
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Engajamento duradouro: Conteúdo por excelência É possibilitado a ser compartilhado e consumido ao longo do tempo, gerando um impacto duradouro e atraindo continuamente novos visitantes e potenciais clientes.
Increasing ROI: When using a DSP to access ad exchanges, advertisers can adjust their settings to home in on the most relevant inventory for them, cutting down on wasted ad impressions and maximizing conversions.
An advertiser who wins the auction gets his digital ad displayed on a publisher’s property. That’s why it is so crucial to be aware of what to bid for and how much it is best to bid.
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Because it’s a method and not a tool, RTB can be achieved on platforms including leading ad exchanges, DSPs, and SSPs. Because of this, finding an ideal platform depends on whether you’re acting as an advertiser or publisher. Examples of platforms include:
Embora seja um período curto, se natural planejado, ele Pode vir a gerar lucros e atrair novos clientes de modo a conhecer os suplementos ou serviços disponibilizados através tua empresa.
RTB auction is similar to the functioning of financial markets and their exchanges, except that ad impressions are being traded instead of stocks or fixed income securities.
Also interacting with Ad Exchanges are Ad Networks which aggregate ad inventory on ad exchanges, segment it according to demographics, context and other criteria and sell it to advertisers for commission.
With RTB advertising, there’s no need for ad buyers to work directly with publishers or ad networks to agree upon ad prices and deliver ads. On top of that, for advertisers, there’s no need to waste money and time searching for the proper inventory to display their ads.
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